Ireland’s Data Protection Commission has launched its first major privacy investigation into Google since the European Union’s General Data Protection Regulation went into effect last year.

The agency announced Wednesday that it’s looking into Google’s personalized ad practices under Section 110 of Ireland’s Data Protection Act and GDPR, which restricted companies’ ability to legally collect, process and share consumers’ personal data without consent or a legitimate interest. Companies found to violate GDPR face a maximum fine of 20 million euros or 4% of annual turnover, more than $5 billion for Google.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]