For an Am Law 200 firm that was kicked in the teeth harder than most by the COVID pandemic in 2020, Greenspoon Marder is tracking toward a banner year with a string of new hires and new practices in new locations—the product of a decadelong strategy of geographic expansion and flexible, entrepreneurial management.

The firm posted a 14.5% revenue loss in 2020 after key practices such as hospitality were hit hard by early pandemic shutdowns. Last year, Greenspoon Marder clawed back half of the revenue it lost in 2020 for an 8% increase, but its full-time equivalent head count hovered around 200 lawyers, down from 229 in 2019. The firm began picking up speed in the second half of the year, adding an environment, social and governance affiliate group in New York and an innovation and technology practice in Miami.

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