Florida’s initial Name, Image and Likeness (NIL) law, which the state passed in June 2020, caused a stir in the college sports world.

The June 2020 law allowed athletes to earn money through endorsements, sponsorships and social media deals. Expressly, the law permitted college athletes, for the first time, to profit off their NIL while still enrolled in school. The June 2020 bill was especially relevant to future and current Florida college athletes. They were able to explore opportunities for monetizing their NIL without the fear of losing eligibility.

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