ABA Panel's Verdict: Web Presence a Must
The Legal Intelligencer
A panel of attorneys at the ABA's Law Firm Marketing Strategies Conference in Philadelphia did not tiptoe around their overall message: Small and midsize law firms in 2009 need to market themselves on the Internet -- and the ones that don't are behind and risk losing credibility.
'MLF 50' Rankings Suggest Marketing Is Key for Law Firm Business Development
Marketing the Law Firm Newsletter
We've heard about the layoffs, the push-back dates for incoming associates and the administrative cuts law firms are facing. The good news is that firms are figuring out they need to market themselves and communicate in a way that protects their existing client base while seeking out new business. As Marketing The Law Firm newsletter's 'MLF 50' research results show, at long last, marketing and communications are becoming key indicators by which firms measure their success ratios.
Survey: 'Find a Lawyer' Sites Not Rating Well
Corporate Counsel
Only a quarter of in-house lawyers now use online information-sharing sites to evaluate and select lawyers and law firms, according to a recent survey by LexisNexis Martindale Hubbell. What's more, in-house counsel are not yet convinced that such sites would help them hire lawyers.
Refine Your Use of LinkedIn
Marketing the Law Firm Newsletter
LinkedIn is very different from Facebook and similar social networking sites. It is designed for businesspeople to share professional contacts; there is limited personal information and no photos other than an optional headshot. Consultant Nancy Roberts Linder notes that the site is typically used to find an "in" with a particular person or company, and can help with background research. But Linder says that to really make LinkedIn work for you, you need to know and use some of its finer features.
Lawyers Get YouTube-Style Site
The Connecticut Law Tribune
A new Web site called LegalTube serves as a video directory and lawyer-search resource. The site searches by practice area and state and yields video snippets of attorneys talking about their practice and legal experience, and answering general questions about specific areas of the law.
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