A friend and I have now celebrated the first anniversary of our Drug and Device Law Blog, and we've learned four lessons. First, blogging about substantive legal issues is hard. Second, blogging is personally satisfying. Third, law firms are clueless about how to value blogs. Should firms encourage lawyers to write blogs or forbid them? Sponsor blogs (to claim credit) or disavow them (to avoid risk)? We chose not to have our firms be affiliated with our blog. Finally, blogging pays off in several ways.
January 07, 2008 at 12:00 AM
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