For some viewers, the Oscars, the Emmys or the Golden Globes are about the excitement of award envelopes. For others, these events are about fashion — the opportunity to see what actresses are wearing on the red carpet. And viewers who want to own an example of the dress designs they see don’t have to pay thousands of dollars to an
haute couture designer. For a fraction of that cost, Web sites such as Faviana or eDressMe sell “celebrity look-alike gowns” that mimic the styles worn by the stars. Those knockoffs might not match the quality of hand-sewn Hollywood dresses, but they can exactly copy the designs because nothing in U.S. intellectual property law — copyright, trademark or patent — effectively protects the design of “utilitarian articles” such as clothing.
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