“We’ve come to the realization that our [Web] site needs to do more to help individual attorneys market themselves.”
A large-firm chief marketing officer recently made this statement to Robert Algeri of Great Jakes Marketing Co. I agree with Algeri, who wrote about the exchange on his company’s Web site, that this epiphany was well overdue. Is the legal industry ready to help individual attorneys market themselves? Here’s why that would make so much sense:
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