Lawyer bios tend to share some problems. They lack focus, they are boring and they often contain too much superfluous information. Probably the worst thing is this: They bury the lead.
Here are a few examples of great “leads” that need to be front and center in a bio. “Mr. Smith recently closed the largest lease agreement in the history of the state.” “Mrs. Doe manages one of the largest patent portfolios in the region.” Or how about another one I saw recently: “Over 15 injunctions under the Computer Fraud and Abuse Act.”
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