In my July 5 column titled “Will Your Story Sell?” we looked at when it’s worthwhile to approach the media in order to meet one or more of your organization’s objectives. I also talked about what constitutes a good story that will draw the interest of reporters, editors or producers. Now that you’ve met the criteria for each, you’re almost ready to be interviewed for your “ 15 minutes of fame.”
But just like the athlete who needs to warm up before getting in the game, or the rock band who needs to tune up before heading on to the stage, you also need to “warm up” for your time to shine in the spotlight.
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