As the lawsuits and criticism continue to pile up for Equifax Inc. after the disclosure of a massive data breach impacting as many as 143 million U.S. customers, the company is scrambling to mitigate the damage.

Equifax CEO Richard Smith apologized to all affected in a Sept. 12 op ed, promising that changes will be made. Days later, the company announced the retirement of its chief security and chief information officers.

Given the company's missteps in the wake of the incident, however, is there really a way to rebound?