Google Assistant, Alexa and Cortana are just some of the voice assistants used in homes across the world today. This technology, combined with voice search capability, is a trend businesses need to adopt if they want to keep up in 2020. According to an Adobe Digital Insights Consumer Electronics Report, over 50 percent of the customers who have a voice assistant use it at least once a day. With this figure in mind, my law firm is making sure when someone says, “Hey Alexa, find me a lawyer,” we’re on the top of the search list. As soon as we have this up and running, we’re going to do the same for Google Assistant.

What Is Voice Search?