When it came time to incorporate her startup company Appcruit last year, founder Charlie Watkins tried to go it alone.

Fellow entrepreneurs had warned her that hiring a law firm to legally establish Appcruit, which connects diverse college students with employers, would be pricey and that she should do it herself. But wading through internet advice websites, online legal documents and application forms left Watkins feeling overwhelmed. So she quit trying.

“The terminology used on some of these applications and the amount of paper work you have to complete—you run the risk of doing it the wrong way,” said Watkins, who works in recruiting at Uber Technologies Inc. in addition to getting Appcruit off the ground.