The Confounding Paradox of Marketing Investment for Struggling Law Firms
“You have to spend money to make money.” Or, so holds the well-worn cliché. For those firms struggling to find meaningful growth in today's market, where do they find the funds they need to spend in order to spur growth?
January 17, 2019 at 12:00 PM
6 minute read
This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.
Paradox. Conundrum. Quandary. Any of these terms could be used to describe the situation in which law firms searching for growth in today's legal market find themselves.
“You have to spend money to make money.” Or, so holds the well-worn cliché.
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