Welcome to Skilled in the Art. I’m Law.com IP reporter Scott Graham. Is everybody ready for the next IP trial of the century? I think I’ve got a candidate. It features premier Silicon Valley legal talent and puts in play the branding strategy of one of the world’s largest companies. More details below. I’ve also got a few takeaways from LAIPLA’s Judges Night Gala and news of a Utah IP firm that’s made a couple of splashy hires on the West Coast. As always you can email me your thoughts and follow me on Twitter.
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World Series of Trademarks Is Brewing in S.F.
Patents had Apple v. Samsung. Copyright has Oracle v. Google. What we need to complete the trilogy is a knock-down drag-out trademark fight between top-shelf retailers with unlimited resources, blue-chip lawyers and the challenge of adapting traditional IP law to the digital age.