Basketball legend Michael Jordan has won another case in China’s top court against a Chinese sportswear company that Jordan had accused of infringing his trademark rights.
Last month, the Supreme People’s Court ruled that Qiaodan Sports’ registered trademark of Jordan’s name in Chinese characters accompanied by a silhouette resembling Jordan’s famous “Jumpman” logo violated Jordan’s trademark rights and should be revoked. The court overturned three decisions favorable to Qiaodan issued by the State Administration for Industry and Commerce’s trademark appraisal committee and two lower courts, both of which had previously ruled that “Jordan” is a common American surname and that the trademark did not explicitly reference the former National Basketball Association star.
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