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ON DEMAND

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Mobile apps have seen tremendous increases in usage by consumers in today's climate. Bad actors know this and are increasingly targeting mobile channels.

As a result, legal professionals have a new front in defending their brands, their customers, and their intellectual property, resulting in a range of new challenges. Reputable mobile app stores work hard to provide a safe environment, but the volume of new apps uploaded each day, the wide range of third party stores, and the creativity of bad actors combine to present unique enforcement challenges to brand defenders.

In the first of a 3-part series, this webcast will showcase the risks brands face, the remediation avenues that are available to address these risks, and the factors to consider when creating an effective strategy. Attendees will also:

• Develop an understanding of how infringement in mobile apps and mobile app stores affects your overall business goals
• Gain visibility into best practices for enforcement in mobile apps and mobile app stores.
• Determine how best to design a framework for adding a mobile apps component to your overall brand protection strategy.

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Speakers:

Fabricio Vayra | Partner | Perkins Coie Fabricio (Fab) Vayra is a partner at Perkins Coie who concentrates his practice on intellectual property and internet policy issues. He counsels clients on establishing and protecting trademarks and copyrights and developing and implementing IP enforcement programs. His practice also has a unique focus on domain name matters, internet governance policy strategies, and related regulatory advocacy that is supported by his deep involvement in the policy debates and stakeholder negotiations in these areas. As in-house counsel for more than a decade, and later in private practice, Fab has managed expansive IP enforcement programs, IP purchase and licensing matters, and large corporate restructuring issues. industry trade associations.

Frederick Felman | CMO | Appdetex Frederick Felman brings 30 years of success in product and marketing roles at high-growth private and public companies to AppDetex. He has extensive experience in branding and leading global marketing strategies and is an active participant in internet policy development in the ICANN community. Fred served as the CMO of MarkMonitor before its acquisition by Thomson Reuters.