(Photo: franckreporter) Why Law Firms Are Leaning More on LinkedIn for Marketing and Branding
The B2B social network has seen a massive uptick in usage, both paid and unpaid, from law firms over the past year and especially over the last six months. Exactly what are firms using it for?
December 14, 2020 at 11:52 AM
5 minute read
The original version of this story was published on The American Lawyer
The old (in digital-age years) saying would go "Facebook is your pub, Twitter is your billboard and LinkedIn is your office." That still rings true, for the most part. While law firms have used various social media platforms for getting out information, recruiting and business development, it has become clear that of the major social networks, LinkedIn is the one that has the most upside for law firms. But what are firms using it for?
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