Battles over celebrities' estates often end up in litigation, but a recent court ruling involving the estate of French oceanic explorer, environmentalist and documentary filmmaker Jacques Cousteau included a not-often-seen right of publicity consideration: how a U.S. court determines whether right-of-publicity protection in another nation is descendible. The Cousteau Society Inc. v. Cousteau, 3:19-cv-1106 (D.Conn. 2020).

Protection of the right of publicity varies globally, either directly, through related laws or not at all. Jacques-Yves Cousteau, who died in 1997, had assigned the exclusive international rights in his intellectual property to The Cousteau Society (TCS), a Virginia-based not-for-profit formed back in the 1970s to safeguard Cousteau's legacy. The exclusive rights included to Cousteau's name, voice, likeness and signature, as well as trademarks. In addition to Cousteau's name, the registered trademarks include the name of his boat "Calypso" and the phrase "The Journey Continues."

Cousteau's granddaughter Celine Cousteau founded The Celine Cousteau Film Fellowship (CCFF) to create multimedia productions focused on environmental and socio-cultural matters. TCS filed suit over CCFF's documentary production Celine Cousteau, The Adventure Continues, described in the complaint as "retrac[ing Cousteau's] steps. Exploring how the planet has changed since his epic adventures." The TCS lawsuit also alleged CCFF was using Jacques Cousteau intellectual property without permission to raise funding through CCFF's website.