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WHAT WE'RE WATCHING

PAYING ATTENTION - If you thought law firms' recent embrace of fringe economic concepts like "managing expenses" and "making sure to get paid" were just passing fads—think again. According to a new report from Citi Private Bank's Law Firm Group, focusing on collections and cost-containment is only going to become more crucial as 2021 wears on. As Law.com's Andrew Maloney reports, the Citi analysis, released yesterday, notes that some firms were so proactive with their collections pushes last year that they were able to meet revenue goals early on, and even delay some collections into 2021. Now, the report says, the key will be remaining focused on realization. Meanwhile, Gretta Rusanow, head of advisory services for Citi Private Bank's Law Firm Group and the author of the report, told Maloney that firms may not cut costs this year so much as redistribute them in order to improve efficiency. "I think it's important to note I'm hearing firms talk about, yes, they might reduce their secretarial staff ratios. On the other hand, they may simply be shifting those staffing numbers to other areas, whether it's technology, or more billings and collections and pricing staff, or business staff," she said.

AUTO INVEST - Technology is not going to make human lawyers extinct—but not everyone's job is necessarily safe either. As Law.com's Phillip Bantz reports, legal departments are expected to begin shelling out serious money on technology like automation, AI and contract and document management software, while shedding generalist in-house lawyers, as a way to cope with bigger workloads, hiring freezes and more demands for efficiency and cost cutting, according to a forward-looking report from Gartner Inc. And as generalists begin to fall out of favor, nonlawyer specialists will see demand for their services increase, according to Zack Hutto, director of advisory in Gartner's legal and compliance practice. "The higher-volume, lower-complexity work that is typically carried out by generalist lawyers is where nonlawyer staff will drive efficiency gains for the department, by digitizing key workflows and expanding the use of automation," Hutto said.

FLIP'D OUT  - Remember back in 2018, in the carefree days before pandemics and Capitol mobs, when IHOP temporarily changed its name to IHOb and social media went wild? Good times. Anyway, it appears IHOP is now dealing with some decidedly less publicity-friendly drama over a trade name: Barnes & Thornburg and Neal, Gerber & Eisenberg filed a lawsuit Wednesday in Virginia Eastern District Court on behalf of the restaurant chain. The complaint, which takes aim at the U.S. Patent and Trademark Office, seeks to reverse a decision by the Trademark Trial and Appeal Board to reject IHOP's application to trademark the names "Flip'd" and "Flip'd by IHOP" for its forthcoming chain of fast-casual restaurants. The case is 1:21-cv-00153, IHOP Restaurants, LLC v. Hirshfeld. Stay up on the latest deals and litigation with the new Law.com Radar.


EDITOR'S PICKS

Meet the 'Cattorney': Rod Ponton Can Now Laugh at His Internet-Famous Blooper By Angela Morris

No Dismissal: Grocery Chain Will Have to Answer Claims Over Employee's Death From COVID-19 By Raychel Lean

Why All the Fuss Over Coke's Diversity Plan? By Vivia Chen