Law firms' established brands can be a mixed blessing when pitching clients on "everyday" legal work. But partnerships and captives may offer a path forward. Have an opinion? Email me here. Want this dispatch in your inbox every Thursday? Sign up here.

 

Friends or Foes

Two of my colleagues had stories earlier this week that dig into the dynamics of law firm-ALSP competition, and I'm happy to see more people on my team trying to make sense of this topic.

Patrick Smith took a look at the marketing pressures on both captive ALSPs and independent ones, finding that while captives might have an easier point of entry with clients thanks to the historic trust enjoyed by their firms, they still need to sell their value to the partners.