"You can only collaborate successfully when you both know what the end goals are and how you both are going to achieve them." — Priti Shetty, General Counsel, ICICI Bank UK

Buyers and sellers of legal services share common goals — quality, reliability and value.

It is striking that in our two-sided market, the 'sell' is on one side and 'buy' on the other. The glib reaction to that would be to conclude that sellers and buyers of legal services have competing interests. The assumption would be that the buyers want to acquire the service cheaply, which is the opposite of how the sellers want to supply it. But those simply aren't the parameters or the tensions.