1. Communicate the Way Clients Prefer
Keep communications relevant, direct, and concise, and your clients will thank you.
April 19, 2021 at 12:25 AM
5 minute read
The original version of this story was published on Lean Adviser
"I communicate in clear unambiguous terms what I expect/need. I expect the same in reverse and also expect the communication to be in real time as a situation develops." — Andrew Garard, Group General Counsel & Director of Corporate Affairs, Meggitt
Whether the task is investigation, analysis, knowledge management or reporting, the guiding principles of lean comms are always the same: Keep it relevant, direct, and concise. As anyone who's been in private practice will know, your firm can spend all the money in the world on consultants and technology, but if the GC doesn't like you, you're out. Consider then the quality and nature of your engagements with clients. If you can be concise and helpful, the chances are that will translate into likeability. If you badger, bore or bewilder clients, the chances are you'll be seen as just annoying. That's one key reason why Lean Communications matter.
We have discussed how 'lean' is largely about effectiveness (correct outcome), efficiency (on budget and on time) and overall transparency. Efficiency means finding waste and eliminating it. In all areas of legal practice, waste accumulates around valueless activity and the usual suspects always include communications.
➤ REVIEW RELATED TOOL: Lean Communication Checklist
A good example of lean comms is a trial lawyers' device called the 'theory of the case.' The transactional lawyers' equivalent is 'the theory of the deal.' These are lean communications because they capture the entire thesis in one sentence, which can then become guiding beacons. So that is what we shall be looking at, how to distil what we need to convey concisely.
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