How to Create a Culture In a Law Firm That Supports 'The Hustle'
Whether they practice at global firms consisting of thousands of lawyers or decide to hang a shingle and put their name on the door, lawyers chose a path requiring continuous, never-ending hustle. Not only do they need to master the practice of law, they need to master the art of driving revenue.
May 11, 2021 at 10:36 AM
8 minute read
This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.
Lawyers are typically wired with ambition. The hurdles that were jumped, challenges that were navigated and time that was devoted in order to get to the point of being called a "lawyer" easily demonstrate dedication, commitment and grit. But the hard work doesn't end there. In fact, it's just beginning.
Lawyers can use their law degrees in a multitude of ways — within and outside the practice of law itself — yet, about 75% of the 1.3 million lawyers in the United States choose private practice. Whether they practice at global firms consisting of thousands of lawyers or decide to hang a shingle and put their name on the door, these lawyers chose a path requiring continuous, never-ending hustle. Not only do they need to master the practice of law, they need to master the art of driving revenue.
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