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The Trend:

It used to be that the few law firms that were disciplined about data management had a leg up on their competition. But as in-house expectations continue to shift, it may soon be the case that those firms that don't track internal data end up in the minority—and ultimately get left behind.

The Driver:

At a time when in-house departments are under enormous budgetary pressure and are increasingly requiring some measure of pricing and matter outcome predictability from their outside counsel, it's imperative that law firms are able to show, not tell, exactly how much value they're providing.

But what does all that actually mean? In this column, we'll look at some real world examples of the types of data clients crave, why they need it and how firms can provide it.