Law firms keep growing their C-suites. But creating a new position doesn't guarantee that the office holder will make a difference. Have an opinion? Email me here. Want this dispatch in your inbox every Thursday? Sign up here.

CGO, CMO, CSO, CINO. How Should We Know?

It seems that almost every week, I'm learning about a law firm adding a new C-suite role. This week, it's Eversheds Sutherland with its first chief transformation officer and first chief diversity, equity and inclusion officer, and Armstrong Teasdale, with its first chief growth officer.

That latter role is relatively new to me. I know that in the wider corporate world, the CGO is responsible for driving sales. But while marketing and business development are a big deal in the law firm world, we've never seen a big focus on sales—the act of turning a potential customer into an actual one.