Credit: alphaspirit/Adobe Stock Credit: alphaspirit/Adobe Stock

The Trend:

There has never before been such a plethora of legal technology options on the market. But both buyers and sellers are starting to learn that more isn't always better.

The Driver:

The legal tech industry is exploding. But, as Law.com's Frank Ready has covered extensively over the past several weeks, the influx of new players and products to the market has made purchasing a complicated process rife with potential pitfalls.

Meanwhile, legal tech vendors are fighting to stand out in a rapidly growing crowd of competitors, often employing aggressive marketing techniques that have proven effective in other industries but that tend to rankle legal industry buyers and leave salespeople frustrated.