For Big Law, Here's the Value Proposition to Opening in Smaller Markets
Large firms continue to enter smaller cities such as Salt Lake City and Austin, where billing rates are often half as much as those in larger markets. But firms can enjoy plenty of benefits in such areas.
February 11, 2022 at 04:01 PM
6 minute read
Law Firm Office Launches and ClosuresThe original version of this story was published on The American Lawyer
Big Law firms in the last few years have launched a flurry of new offices in smaller cities, from Nashville, Tennessee, to Austin, Texas, and Salt Lake City—areas where billing rates are far below those in New York, Washington, D.C., and Los Angeles.
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