24. The Attorney Client Experience Is A Shared Journey
Which is more important, the attorney experience or the client experience? This sounds like a decent question, right? But it's not. It's the wrong question. How so? Because the attorney experience and the client experience are the same thing.
May 13, 2022 at 09:39 AM
3 minute read
The original version of this story was published on Lean Adviser
There's a saying in stoicism, about how Nero and his donkey are buried in the same plot. This contains a ton of good learnings, of which the easiest is that every enterprise is a shared journey. In Lean Adviser, we replace the donkey analogy with a Boeing, and we discuss how the airplane captain doesn't just jump into the left seat, grab the controls and go. Neither should an attorney, because that can lead to a bumpy ride to the wrong destination.
We can now close out this mini-series on the "Attorney Client Experience." In the last mini-series, we looked at the "attorney journey" through the stages of an assignment. That led us to this series, where we first asked if clients even care about the "attorney journey." In part, yes they do. The next lesson in the series asked the opposite question: Do attorneys care about their client's experience? Again yes, and if they don't they should.
The final lesson on the attorney-client experience poses a rarely asked question: Which is more important, the attorney experience or the client experience? This sounds like a decent question, right? But it's not. It's the wrong question. How so? Because the attorney experience and the client experience are the same thing. Like with Nero and his donkey, it's a shared journey.
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