This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.

With the war on talent topping the list of strategic priorities for law firms this year, law firm leaders are recognizing that salary hikes alone are not enough to attract and retain top talent. Leading firms are using business development coaching and training programs as a talent retention strategy.