Eli Lilly headquarters, Indianapolis. (Photo: Diego M. Radzinschi/ALM) State Supreme Court Sides With Eli Lilly, Rejecting Pro Se Litigant's Advertising Exception in Suit Over Cialis
The court ruled "the policies underpinning the learned intermediary doctrine remain true today."
June 07, 2022 at 03:07 PM
5 minute read
Consumer Protection
In a matter of first impression, the Washington Supreme Court sided with Eli Lilly and Co., finding that state law does not recognize an exception to the learned intermediary doctrine when a prescription drug manufacturer advertises its product directly to consumers.
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