Higher Law: The Rush to Partner With Cannabis & CBD | MedMen's Unexpected Lease Dispute Argument | Frontier Risk Group's New Legal Leader | So You Want to Be a Cannabis Lawyer?
This week's Higher Law looks at the rush to partner with cannabis brands, MedMen's unexpected contract dispute defense, Frontier Risk Group's new legal leader and the promise and pitfalls of being a cannabis attorney.
October 20, 2022 at 04:23 PM
10 minute read
Welcome back to Higher Law, our weekly briefing on all things cannabis. I'm Cheryl Miller, reporting for Law.com from Sacramento.This week we're looking at:
- The rush to partner with cannabis and CBD companies.
- MedMen's unexpected argument in a lease dispute.
- A new legal leader at Frontier Risk Group.
- A Bradley Arant partner's take on being a cannabis lawyer.
Thanks as always for reading Higher Law. Got a story idea? Something else you'd ike to see in the newsletter? Drop me a line at [email protected]. You can call me at 916.448.2935. Follow me on Twitter: @capitalaccounts.
Irina Dashevsky of Greenspoon Marder. Courtesy photo Q&A: The Rush to Partner With Cannabis Companies
In the world of consumer branding, cannabis suddenly seems to be the new It Girl.
Last week, CBD-maker Charlotte's Web teamed up with Major League Baseball in a multiyear deal that includes the release of a tincture sporting the league's logo. Then on Monday, Uber Eats announced a deal with cannabis platform Leafly to deliver marijuana in Toronto, an arrangement made simpler by Canada's legal regulated market. And finally on Wednesday, Green Thumb Industries said it would lease space at Circle K convenience stores in Florida to sell medical marijuana products through its RISE dispensaries starting in 2023.
So what's driving this shift from taboo to tantalizing in the marketing world? To find out, I recently spoke to Irina Dashevsky, co-chair of Greenspoon Marder's cannabis law group. Our interview, edited for length and clarity, was conducted before details of the Green Thumb—Circle K deal became public.
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