Understanding Your Audience by Traffic Sources
What website traffic sources offer the most value? This article describes each website traffic source, describes the mindset of the typical visitor that each attracts. and provides information on the type of content that is best suited to serve as a landing page for each channel.
February 23, 2023 at 04:41 PM
9 minute read
This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.
Quality content marketing takes a lot of thought and analysis. However, oftentimes, resource-strapped law firms don't have the time to invest in the legwork required to create content that navigates different audience types down the funnel to convert them into warmer prospects and, ideally, eventual clients.
One of the first steps to creating an effective content marketing program is to gather information about website traffic sources. Website traffic sources are the channels through which website visitors enter your website. You can think of these channels as doorways that users access to reach your law firm's digital hub.
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