GC Panel Reveals Challenges and How Outside Firms Can Help
While General Counsel are becoming involved in more areas of the business, especially as a result of COVID, their core responsibility remains enterprise risk.
April 07, 2023 at 09:07 AM
6 minute read
This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.
GCs may change, but the themes remain surprisingly consistent…
I attended the 30th Annual Marketing Partners Forum in Southern California last month and sat in on the General Counsel Panel discussion. I get a lot out of these sessions. I haven't been to a GC panel in half dozen years so I was a little surprised (not really though) that the messages haven't changed.
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