You think about your relationships with your clients all the time, right? How do they view us? Are we seen as an asset? Can we make the relationship better? Do you ever think about relationships within the client? Like the relationship between the GC and the board? The GC and the senior stakeholders? If not, maybe you should. 

This week, we continue our mini-series on 6 greatest current GC challenges, as identified in the "State of the Industry" presentation at Legalweek, NY. We began with an introductory module about navigating the economic reality by focusing on your clients. Now we dive into the list of GC concerns and look at "bringing measurable value to the business." Let's unpack that a little.

GCs tell us they spend a ton of time thinking about their relationships with their boards and internal stakeholders, and almost no time thinking about their relationships with outside counsel. Hardly surprising. OK, you might say, but the GCs' internal relationships are their problem. You'd be right, but try to look at every client problem as your problem, or to take the lean law approach, every client problem is your opportunity.