The reason in house departments keep saying they have it tough is because they do. For outside counsel, this presents an opportunity, and it's not one addressed with courtside seats. You have to pay close attention, ask the right questions and respond.

This is Part 4 of our look at the top 6 current GC challenges as outlined at this year's "State of the Industry" presentation at Legalweek, NY. Past lessons have discussed the economic concerns that are keeping GCs up at night, how to bring measurable value to the client's business, and the previous lesson addressed global regulatory compliance as a major GC headache.

Now we move on to the next one: How to balance the ever-growing, ever-changing demands which GCs face. That sounds a tad generalized, but it's the detail of this that's important for outside counsel intent on responding.