Credit: T.Dallas/Shutterstock.com Legal Marketers and Business Developers Are Bullish on AI, Despite Some Firms Pushing Back
Wayne Pollock, who founded the legal marketing firm Law Firm Editorial Service, characterized generative AI platforms, such as ChatGPT, as "the smartest, most motivated intern you'll ever have." And like an intern, he said, their work always needs to be double-checked.
July 18, 2023 at 02:23 PM
8 minute read
Technology Media and Telecom
The original version of this story was published on The Legal Intelligencer
As buzz around artificial intelligence continues to grow, law firm leaders are by and large taking a cautious approach, concerned by the confidentiality implications and alarmed at the prospects for so-called "hallucinations," where the programs inadvertently fabricate research results that can land an attorney in hot water.
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