Effective Law Firm Marketing More Essential—and Trickier—Than Ever: The Morning Minute
The news and analysis you need to start your day.
December 04, 2023 at 06:00 AM
4 minute read
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WHAT WE'RE WATCHING
BRINGING IT ON HOME - Legend has it that when you become an in-house lawyer, your company presents you with a gold badge depicting an eagle clutching two 5-Hour Energy drinks under the words, "Do More With Less." A new Harbor Global law study found that legal departments pushed more work onto their in-house teams this year and used AI and automation while "significantly" cutting spending on outside counsel. Meanwhile, one-third of the 170 companies surveyed reported having fewer in-house staff this year than in 2022. However, as Law.com's Chris O'Malley reports, the tide could be turning, as 49% of companies said they anticipate lawyer head count to increase in the near future, which could continue to put a dent in law firm demand as only 22% said their teams plan to increase their use of outside counsel.
SOCIAL SKILLS - Latham & Watkins, Mayer Brown and Greenberg Traurig led all large law firms in this year's Social Law Firm Index, published annually by internet marketing and consulting firm Good2BSocial. The study measures firms' engagement, thought leadership, performance on social platforms, podcast effectiveness and other metrics to establish who "gets it" and who doesn't. But, as Law.com's Patrick Smith reports, "getting it" in the coming year might be more difficult than ever as law firms grapple with tricky challenges like figuring out what to do (if anything) with X (formerly known as Twitter) and AI.
ON THE RADAR - Adam V. Orlacchio and James G. Gorman III of Blank Rome have entered appearances for Reverse Group Inc., doing business as Reverse Health, in a pending trademark infringement and false advertising lawsuit. The action, filed Oct. 2 in Delaware District Court by Womble Bond Dickinson on behalf of Golo LLC, accuses the defendant of engaging in a 'bait-and-switch' scheme by using the 'Golo' mark in its online advertisements and leading unsuspecting consumers to believe that they are making a purchase with the plaintiff when they are actually making a purchase with the defendant. The case, assigned to U.S. District Judge Maryellen Noreika, is 1:23-cv-01089, Golo v. Reverse Group. Stay up on the latest state and federal litigation, as well as the latest corporate deals, with Law.com Radar.
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Michael G. Bongiorno, Andrew Scott Dulberg and Elizabeth E. Driscoll from Wilmer Cutler Pickering Hale and Dorr have stepped in to represent Symbotic Inc., an A.I.-enabled technology platform that focuses on increasing supply chain efficiency, and other defendants in a pending shareholder derivative lawsuit. The case, filed Oct. 2 in Massachusetts District Court by the Brown Law Firm on behalf of Stephen Austen, accuses certain officers and directors of misleading investors in regard to Symbotic's potential for margin growth by failing to disclose that the company was not equipped to timely deploy its systems or manage expenses through project delays. The case, assigned to U.S. District Judge Nathaniel M. Gorton, is 1:24-cv-12522, Austen v. Cohen et al.
Who Got The Work
Edmund Polubinski and Marie Killmond of Davis Polk & Wardwell have entered appearances for data platform software development company MongoDB and other defendants in a pending shareholder derivative lawsuit. The action, filed Oct. 7 in New York Southern District Court by the Brown Law Firm, accuses the company's directors and/or officers of falsely expressing confidence in the company’s restructuring of its sales incentive plan and downplaying the severity of decreases in its upfront commitments. The case is 1:24-cv-07594, Roy v. Ittycheria et al.
Who Got The Work
Amy O. Bruchs and Kurt F. Ellison of Michael Best & Friedrich have entered appearances for Epic Systems Corp. in a pending employment discrimination lawsuit. The suit was filed Sept. 7 in Wisconsin Western District Court by Levine Eisberner LLC and Siri & Glimstad on behalf of a project manager who claims that he was wrongfully terminated after applying for a religious exemption to the defendant's COVID-19 vaccine mandate. The case, assigned to U.S. Magistrate Judge Anita Marie Boor, is 3:24-cv-00630, Secker, Nathan v. Epic Systems Corporation.
Who Got The Work
David X. Sullivan, Thomas J. Finn and Gregory A. Hall from McCarter & English have entered appearances for Sunrun Installation Services in a pending civil rights lawsuit. The complaint was filed Sept. 4 in Connecticut District Court by attorney Robert M. Berke on behalf of former employee George Edward Steins, who was arrested and charged with employing an unregistered home improvement salesperson. The complaint alleges that had Sunrun informed the Connecticut Department of Consumer Protection that the plaintiff's employment had ended in 2017 and that he no longer held Sunrun's home improvement contractor license, he would not have been hit with charges, which were dismissed in May 2024. The case, assigned to U.S. District Judge Jeffrey A. Meyer, is 3:24-cv-01423, Steins v. Sunrun, Inc. et al.
Who Got The Work
Greenberg Traurig shareholder Joshua L. Raskin has entered an appearance for boohoo.com UK Ltd. in a pending patent infringement lawsuit. The suit, filed Sept. 3 in Texas Eastern District Court by Rozier Hardt McDonough on behalf of Alto Dynamics, asserts five patents related to an online shopping platform. The case, assigned to U.S. District Judge Rodney Gilstrap, is 2:24-cv-00719, Alto Dynamics, LLC v. boohoo.com UK Limited.
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