A Race Against Time: Mastering the Art of Timely Lawsuit PR
News publications want to report verdicts and judgments the day they are handed down. Waiting to contact the media until after your case is decided means you've missed numerous opportunities to publicize your great work.
January 17, 2024 at 02:01 PM
11 minute read
"Timing is everything" — a saying that is never truer than when getting media coverage of your legal victories.
Often, lawyers call their public relations team asking for help publicizing their win on "the biggest case of their career" and the first question a PR professional asks is: "When was the verdict?" Too frequently, the response is "last week" — or some other date in the distant past. The PR professional's response will likely be, "There's not a lot I can do for you now."
News publications want to report verdicts and judgments the day they are handed down. Waiting to contact the media until after your case is decided means you've missed numerous opportunities to publicize your great work.
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