“Timing is everything” — a saying that is never truer than when getting media coverage of your legal victories.
Often, lawyers call their public relations team asking for help publicizing their win on “the biggest case of their career” and the first question a PR professional asks is: “When was the verdict?” Too frequently, the response is “last week” — or some other date in the distant past. The PR professional’s response will likely be, “There’s not a lot I can do for you now.”
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