Credit: alfa27/Adobe Stock Let's Do Lunch!
Is the lunch meeting still a thing? Is it a lost art? A lost opportunity?
March 13, 2024 at 01:51 PM
8 minute read
Law Firm Marketing and Business DevelopmentBy Steve Salkin
What You Need to Know
- Now that we're back in the office for at least a couple days a week, will we once again take advantage of that opportunity to connect with clients and colleagues?
- "Lunch is such a great tool for building trust ... it's not so much the lunch itself but the opportunities it presents.
- The lunch meeting has value, but does it have enough value to justify the time it takes when we're in the office on a limited basis and need to do the other things we come to the office to do?
At the beginning of February when I returned from Legalweek NY (it was great to see some of our readers and Board members there), I was lamenting to a friend (who is not in the legal or marketing industry) the fact that I didn't leave myself time for lunch while scheduling meetings and attending and moderating sessions. She said, right away, "Why didn't you make them lunch meetings?" I was dumbstruck. "I…I don't know," was all that I could stammer in reply. So it struck me: Is the lunch meeting still a thing? Is it a lost art? A lost opportunity?
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