Ozempic posts on TikTok. Credit: ALM Social Media Ads Inject New Angle in Ozempic Cases: 'It's Going to Be a Huge Focus'
The proliferation of advertising on social media for Ozempic and related drugs will be a key part of the lawsuits against Novo Nordisk and Eli Lilly.
March 15, 2024 at 03:40 PM
6 minute read
What You Need to Know
- A surge of advertising, often in the form of personal testimonials, appears on such sites as YouTube and TikTok, where paid influencers have ratcheted up the popularity of the drugs.
- U.S. District Judge Gene Pratter, who is overseeing the multidistrict litigation in the Eastern District of Pennsylvania, held her first hearing on Thursday.
- Novo Nordisk, in a statement to Law.com, insisted paid influencers on social media aren't advertising the drugs on its behalf.
In a 14-minute video on her YouTube channel, Kai Michelle, dressed in a hot pink dress, demonstrates to viewers how to inject Ozempic, a prescription medication that's all the rage for losing weight.
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