Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more readable almost instantly.

When it comes to establishing an attorney as a thought leader, the gold standard remains good old-fashioned public relations. Nothing beats bylined articles or quotes in reputable news outlets. But bylines and quotes don't come often unless you're a columnist or CNN contributor, which are difficult roles to clinch. Fortunately, every law firm has its own platform for attorneys to establish thought leadership and communicate directly with current and potential clients: law firm websites.