Credit: Robson90/Adobe Stock McDonald's Loses 'Big Mac' Trademark Case in EU Dispute Over Chicken Burgers
McDonald's Irish rival Supermac's described the case as "trademark bullying" and called the ECJ General Court decision a significant victory for small businesses worldwide.
June 05, 2024 at 03:07 PM
4 minute read
McDonald's has lost its right to call its chicken sandwiches a "Big Mac" in the European Union after a ruling by the EU's second-highest court on Wednesday.
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