PRIME hydration drink bottles on sale at Walgreens in Baltimore, MD. Photo: Diego M. Radzinschi/ALM Prime Hydration Accused of Infringing on Olympic Trademarks With Kevin Durant-Featured Bottle
The complaint accuses Prime of deliberately and willfully attempting profit on USOPC intellectual property through the beverage's packing, advertisement and promotions, which feature a "Prime Hydration flavor and athlete Kevin Durant: OLYMPIC, OLYMPIAN, TEAM USA, and GOING FOR GOLD."
July 22, 2024 at 02:52 PM
4 minute read
The United States Olympic & Paralympic Committee has accused Prime Hydration of violating exclusive Olympic trademarks, allegedly using Olympic-related terminology and marks on product packaging, advertising and promotions featuring professional basketball player Kevin Durant.
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