Credit: mihrzn / Adobe Stock (generated with AI) Putting a Face (and a Voice) to Your Brand
Tips for Preparing a Spokesperson An organization's brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management.
July 31, 2024 at 10:23 AM
4 minute read
What You Need to Know
- Identifying and preparing a firm spokesperson for media outreach and interviews is important for effective communication, maintaining stakeholder trust and confidence and overall brand management.
- Designating a spokesperson allows you to control a narrative and ensure that consistent and accurate messages are communicated to the media and the public.
- It's important to identify the right individual to serve as a spokesperson, which is not necessarily someone at the highest levels of firm leadership.
An organization's brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management. To that end, it's helpful to establish a spokesperson for media outreach, interviews and more.
Designating a spokesperson allows you to control a narrative and ensure that consistent and accurate messages are communicated to the media and the public. A well-prepared spokesperson can build trust and credibility, enhancing the firm's reputation as a reliable source of information. This allows you to take advantage of media interviews as opportunities to showcase expertise, highlight achievements and promote practice areas or services. With the right spokesperson, you will maximize these opportunities and leverage media coverage to your advantage.
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