Proactive Brand Defense: Why Warren Buffett's Advice Matters More Than Ever
Warren Buffett's wisdom rings true: "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." In our current landscape of social media and viral content, a brand's reputation — its most valuable asset — can be severely damaged in mere seconds.
August 07, 2024 at 10:00 AM
5 minute read
TrademarksWhat You Need to Know
- With the intensifying power of AI-enabled software, today's brands must think differently about reputational risks and prepare accordingly.
- While trademarks are crucial tools for brand protection, they are not all-encompassing shields against reputational damage.
- In the digital age, an ounce of prevention in brand protection is worth far more than a pound of cure.
Warren Buffett's wisdom rings true: "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." As an expert witness in trademark cases and a veteran brand consultant, I've seen the profound truth in these words. However, in today's digital age, even five minutes seems generous.
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