Credit: Andrii Zastrozhnov/Adobe Stock Overview: The Increasing Load on Marketing
Marketing teams have heard so many times: do more with less — and 2024 has been no different. According to new research, in 2023 law firm marketing budgets shrank (see, Thomson Reuters, "The Oracle's Temple: The State of the Global Legal Marketing & Business Development Profession") even though revenue grew by 4.6% — and yet the demands on the marketing department actually increased.Reducing Cognitive Load and Enhancing Marketing Productivity with AI
While law firm marketing professionals are apt to experience cognitive load, the squeezing of marketing departments to do more with less is certainly exacerbating the potential for cognitive load and making the case for AI even stronger.
August 08, 2024 at 10:13 AM
7 minute read
What You Need to Know
- Marketing teams have heard so many times: do more with less — and 2024 has been no different.
- There is more pressure on the marketing department to differentiate their firm's brand and enable strategic, effective business development programs — but with less budget and staff.
- By handling repetitive and data-intensive tasks, AI reduces cognitive load, enhances productivity, and improves decision-making accuracy.
Credit: Andrii Zastrozhnov/Adobe Stock
Overview: The Increasing Load on Marketing
Marketing teams have heard so many times: do more with less — and 2024 has been no different. According to new research, in 2023 law firm marketing budgets shrank (see, Thomson Reuters, "The Oracle's Temple: The State of the Global Legal Marketing & Business Development Profession") even though revenue grew by 4.6% — and yet the demands on the marketing department actually increased.
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