The Eight Things Journalists Love and Why They Matter
Knowing how to present your article idea, pitch or press release to a journalist is the key to transforming your news into a headline. Whether you're aiming for coverage in print, online or on TV, understanding what journalists are looking for can dramatically increase your chances of getting media coverage.
September 16, 2024 at 01:45 PM
13 minute read
Law Firm Marketing and Business Development
What You Need to Know
- From identifying compelling narratives to leveraging fresh angles on current events, each of these elements plays a critical role in shaping a pitch that resonates.
- Crafting a comprehensive pitch requires careful consideration of the elements that will catch a journalist's eye and provide enough substance for a full article.
- Ultimately, the more thorough and engaging your pitch, the better your chances of seeing your story published or broadcasted, positioning your firm as a leader in the legal industry.
Knowing how to present your article idea, pitch or press release to a journalist is the key to transforming your news into a headline. Whether you're aiming for coverage in print, online or on TV, understanding what journalists are looking for can dramatically increase your chances of getting media coverage.
From identifying compelling narratives to leveraging fresh angles on current events, each of these elements plays a critical role in shaping a pitch that resonates. With this knowledge, you can tailor your approach to meet the specific needs and interests of the journalists you're targeting, ensuring your story stands out in a crowded media landscape.
Here are the eight things journalists love and why mastering these can make the difference between your story getting picked up or passed over:
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Who Got The Work
Michael G. Bongiorno, Andrew Scott Dulberg and Elizabeth E. Driscoll from Wilmer Cutler Pickering Hale and Dorr have stepped in to represent Symbotic Inc., an A.I.-enabled technology platform that focuses on increasing supply chain efficiency, and other defendants in a pending shareholder derivative lawsuit. The case, filed Oct. 2 in Massachusetts District Court by the Brown Law Firm on behalf of Stephen Austen, accuses certain officers and directors of misleading investors in regard to Symbotic's potential for margin growth by failing to disclose that the company was not equipped to timely deploy its systems or manage expenses through project delays. The case, assigned to U.S. District Judge Nathaniel M. Gorton, is 1:24-cv-12522, Austen v. Cohen et al.
Who Got The Work
Edmund Polubinski and Marie Killmond of Davis Polk & Wardwell have entered appearances for data platform software development company MongoDB and other defendants in a pending shareholder derivative lawsuit. The action, filed Oct. 7 in New York Southern District Court by the Brown Law Firm, accuses the company's directors and/or officers of falsely expressing confidence in the company’s restructuring of its sales incentive plan and downplaying the severity of decreases in its upfront commitments. The case is 1:24-cv-07594, Roy v. Ittycheria et al.
Who Got The Work
Amy O. Bruchs and Kurt F. Ellison of Michael Best & Friedrich have entered appearances for Epic Systems Corp. in a pending employment discrimination lawsuit. The suit was filed Sept. 7 in Wisconsin Western District Court by Levine Eisberner LLC and Siri & Glimstad on behalf of a project manager who claims that he was wrongfully terminated after applying for a religious exemption to the defendant's COVID-19 vaccine mandate. The case, assigned to U.S. Magistrate Judge Anita Marie Boor, is 3:24-cv-00630, Secker, Nathan v. Epic Systems Corporation.
Who Got The Work
David X. Sullivan, Thomas J. Finn and Gregory A. Hall from McCarter & English have entered appearances for Sunrun Installation Services in a pending civil rights lawsuit. The complaint was filed Sept. 4 in Connecticut District Court by attorney Robert M. Berke on behalf of former employee George Edward Steins, who was arrested and charged with employing an unregistered home improvement salesperson. The complaint alleges that had Sunrun informed the Connecticut Department of Consumer Protection that the plaintiff's employment had ended in 2017 and that he no longer held Sunrun's home improvement contractor license, he would not have been hit with charges, which were dismissed in May 2024. The case, assigned to U.S. District Judge Jeffrey A. Meyer, is 3:24-cv-01423, Steins v. Sunrun, Inc. et al.
Who Got The Work
Greenberg Traurig shareholder Joshua L. Raskin has entered an appearance for boohoo.com UK Ltd. in a pending patent infringement lawsuit. The suit, filed Sept. 3 in Texas Eastern District Court by Rozier Hardt McDonough on behalf of Alto Dynamics, asserts five patents related to an online shopping platform. The case, assigned to U.S. District Judge Rodney Gilstrap, is 2:24-cv-00719, Alto Dynamics, LLC v. boohoo.com UK Limited.
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