"If at first you don't succeed, then skydiving definitely isn't for you" — Steven Wright 

The best equipment in the world won't help you if you don't know how to operate it.

This brings us to the second of our three-part series on innovation. This discussion is timely because clients are increasingly looking for innovative law firms. Luddite law firms may be learned in the law, but clients want more. There is nothing new here. Since the dawn of professional services, clients have always migrated to the most innovative providers, because they can offer reliability and value.