What You Need to Know

• Social media has become a vital tool for businesses to connect with prospects and clients, drive traffic to their websites and, ultimately, boost the bottom line.
• Urchin tracking modules are snippets of text added to the end of URLs that enable analytics tools to track specific details about where your traffic is coming from.
• In the dynamic world of social media marketing, applying UTMs in social media posts will offer meaningful insight into your audience's behavior.