5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

Smaller law firms can significantly increase their chances of competing with large "Goliaths" by bringing an industry focus, maximizing their digital footprint, building processes and systems around the pitch/proposal process, looking backwards for strengths, and engaging in social media.

September 26, 2024 at 10:08 AM

9 minute read

Law Firm Marketing and Business Development

By Mike Mellor

What You Need to Know

At many small and midsize firms, there is a constant "reinvention of the wheel" nearly every time that a pitch or RFP comes through the door, which wastes money and time and increases staff turnover.
These five ideas are just a few of the easy ways to increase your firm's profile, aggregate your firm's experience, and win more business/awards/cross-selling opportunities.
The key is streamlining these processes so you can win more today, tomorrow and the next day — or your firm will continue to increase reputational risk and lose business.

For over 20 years, I have been helping law and other professional services firms to win more business by building systems and processes that help them to win more with fewer resources. At many small and midsize firms, it seems that there is a constant "reinvention of the wheel" nearly every time that a pitch or RFP comes through the door, which wastes money and time and increases staff turnover. Smaller law firms can significantly increase their chances of competing with large "Goliaths" by bringing an industry focus, maximizing their digital footprint, building processes and systems around the pitch/proposal process, looking backwards for strengths, and engaging in social media.

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